Segments
Review request
Requests a review once the customer has had time to use the product (default 7-21 days after delivery)
First purchase thank-you
Thank-you + review request right after a first order (default within 3 days, no coupon = informational)
Signup welcome
Welcome greeting + first-order discount coupon right after signup (default within 3 days)
Replenishment reminder
Prompts a reorder around the expected run-out time for consumables (default 25-45 days after delivery, or that customer's own repurchase cycle once observed)
Dormant customer win-back
'We miss you' discount for customers with no recent order (default 60+ days)
Birthday greeting
Birthday greeting + offer for customers with an upcoming birthday (default within 7 days)
Abandoned cart reminder (step 1)
Simple reminder 1-24 hours after a cart is left without checkout (no coupon = informational, Shopify only)
Abandoned cart reminder (step 2)
Discount coupon offer 1-3 days after cart abandonment (Shopify only)
Abandoned cart reminder (step 3 - coupon expiring)
Final reminder 3-4 days after cart abandonment that the coupon is expiring soon (Shopify only)